BEDTIME DEFENDERZ

This product encompassed everything from the character plush, to the package design, comic books and slap bands, all the way to trade show tote bag and signage.

PLUSH

I wanted the characters to be simultaneously approchably cute and strong enough to defend against the opposition. The arms are positioned to give an aggressive stance and are filled with weighted beads to allow the plush to stand on its own.

COMIC BOOK

Each character comes with a 20 page comic book with a different story. I designed all of the covers, artwork assets and type treatments for each book.

TRADE SHOW BAG

I designed a tote bag for the Dallas Toy Show 2023 Preview. Each of the 900+ attendees would be given one. The bags have a pocket inside that included a Bedtime Defenderz comic book.